Visitor Insight - 2011 / 2010

Visitor Insight - 2011 / 2010

2011 in brief

The recovery achieved in 2010 was consolidated in 2011. The number of overnight stays in Amsterdam increased slightly by 0.2%, while the number of arrivals increased by 0.7%. With this result the total for Amsterdam was higher than in any previous year. Foreign overnight stays increased more than domestic ones. Business visits increased with 4.7% to a total of 3.52 mln. These figures are based on the preliminary results of the National Statistical Bureau.

The average length of stay decreased slightly to 1.83 nights per visitor.

After a short-term peak (+23%) in the previous year, the domestic market fell by 9.4% for Amsterdam. This mostly concentrated around the summer months. In the top 10 the German market rose, together with the United states, Switzerland and Australia. Outside the top 10 we can find the Scandinavian countries. However the largest percentage increases took place among the other markets including Eastern Europe and Central and South America (+23%). Asia registered a 25% growth, Southern Europe decreased. Economic developments display a clear grasp of the developments.

August is, as always, the busiest month of the year with regards to number of bednights. But the months March, October and December scored also better than last year.

The arrivals of incoming foreign passengers at Schiphol Airport increased with over 11% in 2011. Especially in the period from May to September Schiphol rose at a quicker pace than the number of arrivals in hotels in Amsterdam. This can be traced to holiday transport to surrounding countries, knowing that Schiphol is one of the European ‘hubs' and very well connected by land to neighbouring countries.

Museums and attractions

With 8.8 million visitors, the museum sector in Amsterdam continued to grow (+5%). This includes both day and overnight visitors. However, this figure is always influenced by the supply of (special) exhibitions. April, June, August and December obviously were very good months. If the developments of visitors in museums and arrivals in hotels are compared, it is clear that museums are a much more subdued trend follower with peaks in April, May and August. This is a common phenomenon over the years.

The attraction sector displayed even better results with 10% growth in 2011 and with almost the same peaks as the museums.

Both sectors have not yet matched the 2007 results. The changed spending habits as a result of the changed economic circumstances certainly plays a role here.

2011 in brief

The recovery achieved in 2010 was consolidated in 2011. The number of overnight stays in Amsterdam increased slightly by 0.2%, while the number of arrivals increased by 0.7%. With this result the total for Amsterdam was higher than in any previous year. Foreign overnight stays increased more than domestic ones. Business visits increased with 4.7% to a total of 3.52 mln. These figures are based on the preliminary results of the National Statistical Bureau.

The average length of stay decreased slightly to 1.83 nights per visitor.

After a short-term peak (+23%) in the previous year, the domestic market fell by 9.4% for Amsterdam. This mostly concentrated around the summer months. In the top 10 the German market rose, together with the United states, Switzerland and Australia. Outside the top 10 we can find the Scandinavian countries. However the largest percentage increases took place among the other markets including Eastern Europe and Central and South America (+23%). Asia registered a 25% growth, Southern Europe decreased. Economic developments display a clear grasp of the developments.

August is, as always, the busiest month of the year with regards to number of bednights. But the months March, October and December scored also better than last year.

The arrivals of incoming foreign passengers at Schiphol Airport increased with over 11% in 2011. Especially in the period from May to September Schiphol rose at a quicker pace than the number of arrivals in hotels in Amsterdam. This can be traced to holiday transport to surrounding countries, knowing that Schiphol is one of the European ‘hubs' and very well connected by land to neighbouring countries.

Museums and attractions

With 8.8 million visitors, the museum sector in Amsterdam continued to grow (+5%). This includes both day and overnight visitors. However, this figure is always influenced by the supply of (special) exhibitions. April, June, August and December obviously were very good months. If the developments of visitors in museums and arrivals in hotels are compared, it is clear that museums are a much more subdued trend follower with peaks in April, May and August. This is a common phenomenon over the years.

The attraction sector displayed even better results with 10% growth in 2011 and with almost the same peaks as the museums.

Both sectors have not yet matched the 2007 results. The changed spending habits as a result of the changed economic circumstances certainly plays a role here.

2011 in brief

The recovery achieved in 2010 was consolidated in 2011. The number of overnight stays in Amsterdam increased slightly by 0.2%, while the number of arrivals increased by 0.7%. With this result the total for Amsterdam was higher than in any previous year. Foreign overnight stays increased more than domestic ones. Business visits increased with 4.7% to a total of 3.52 mln. These figures are based on the preliminary results of the National Statistical Bureau.

The average length of stay decreased slightly to 1.83 nights per visitor.

After a short-term peak (+23%) in the previous year, the domestic market fell by 9.4% for Amsterdam. This mostly concentrated around the summer months. In the top 10 the German market rose, together with the United states, Switzerland and Australia. Outside the top 10 we can find the Scandinavian countries. However the largest percentage increases took place among the other markets including Eastern Europe and Central and South America (+23%). Asia registered a 25% growth, Southern Europe decreased. Economic developments display a clear grasp of the developments.

August is, as always, the busiest month of the year with regards to number of bednights. But the months March, October and December scored also better than last year.

The arrivals of incoming foreign passengers at Schiphol Airport increased with over 11% in 2011. Especially in the period from May to September Schiphol rose at a quicker pace than the number of arrivals in hotels in Amsterdam. This can be traced to holiday transport to surrounding countries, knowing that Schiphol is one of the European ‘hubs' and very well connected by land to neighbouring countries.

Museums and attractions

With 8.8 million visitors, the museum sector in Amsterdam continued to grow (+5%). This includes both day and overnight visitors. However, this figure is always influenced by the supply of (special) exhibitions. April, June, August and December obviously were very good months. If the developments of visitors in museums and arrivals in hotels are compared, it is clear that museums are a much more subdued trend follower with peaks in April, May and August. This is a common phenomenon over the years.

The attraction sector displayed even better results with 10% growth in 2011 and with almost the same peaks as the museums.

Both sectors have not yet matched the 2007 results. The changed spending habits as a result of the changed economic circumstances certainly plays a role here.

2011 in brief

The recovery achieved in 2010 was consolidated in 2011. The number of overnight stays in Amsterdam increased slightly by 0.2%, while the number of arrivals increased by 0.7%. With this result the total for Amsterdam was higher than in any previous year. Foreign overnight stays increased more than domestic ones. Business visits increased with 4.7% to a total of 3.52 mln. These figures are based on the preliminary results of the National Statistical Bureau.

The average length of stay decreased slightly to 1.83 nights per visitor.

After a short-term peak (+23%) in the previous year, the domestic market fell by 9.4% for Amsterdam. This mostly concentrated around the summer months. In the top 10 the German market rose, together with the United states, Switzerland and Australia. Outside the top 10 we can find the Scandinavian countries. However the largest percentage increases took place among the other markets including Eastern Europe and Central and South America (+23%). Asia registered a 25% growth, Southern Europe decreased. Economic developments display a clear grasp of the developments.

August is, as always, the busiest month of the year with regards to number of bednights. But the months March, October and December scored also better than last year.

The arrivals of incoming foreign passengers at Schiphol Airport increased with over 11% in 2011. Especially in the period from May to September Schiphol rose at a quicker pace than the number of arrivals in hotels in Amsterdam. This can be traced to holiday transport to surrounding countries, knowing that Schiphol is one of the European ‘hubs' and very well connected by land to neighbouring countries.

Museums and attractions

With 8.8 million visitors, the museum sector in Amsterdam continued to grow (+5%). This includes both day and overnight visitors. However, this figure is always influenced by the supply of (special) exhibitions. April, June, August and December obviously were very good months. If the developments of visitors in museums and arrivals in hotels are compared, it is clear that museums are a much more subdued trend follower with peaks in April, May and August. This is a common phenomenon over the years.

The attraction sector displayed even better results with 10% growth in 2011 and with almost the same peaks as the museums.

Both sectors have not yet matched the 2007 results. The changed spending habits as a result of the changed economic circumstances certainly plays a role here.

Barometer value 5,4%
Month Museum Attraction Amsterdam Airport Schiphol Bednights in hotels in city area only Average
January 1,0 % 19,2 % 14,8 % 3,7 % 7,3 %
February 6,1 % 9,6 % 9,3 % -2,9 % 4,3 %
March 8,2 % 16,8 % 10,8 % -2,4 % 6,2 %
April -1,5 % 8,1 % 38,5 % 8,0 % 12,3 %
May -7,1 % 5,4 % 9,1 % 1,4 % 1,5 %
June 17,0 % 26,5 % 16,0 % 4,7 % 12,7 %
July 17,0 % 19,6 % 9,7 % 0,5 % 9,2 %
August 3,2 % 3,9 % 9,4 % -5,7 % 2,2 %
September -8,2 % -4,3 % 11,0 % -1,2 % -0,1 %
October 0,3 % 0,0 % 7,1 % -1,7 % 1,4 %
November 5,7 % 4,8 % 5,6 % -0,2 % 3,4 %
December 17,6 % 25,0 % 5,9 % 0,3 % 9,1 %
Total 4,4 % 10,3 % 11,8 % 0,2 % 5,4 %
   
First quarter 5,3 % 15,2 % 11,6 % -0,8 % 5,9 %
Second quarter 2,0 % 12,9 % 19,3 % 4,7 % 8,1 %
Third quarter 4,6 % 7,0 % 10,0 % -2,3 % 3,9 %
Fourth quarter 6,6 % 7,8 % 6,3 % -0,6 % 4,0 %